Considerable attention has recently been focused on retail fluid milk prices, especially in Northeastern markets. Based on alleged evidence of “unconscionable” farm-to-retail price spreads for fluid milk, some New England states are considering legislation to constrain the resale prices of retail food chains and other milk retailers. The state of New York has had a milk price “gouging” law in place since 1991 that limits retail milk prices to 200 percent of applicable processor costs for at least one brand carried by stores.